Power every move
Energy Gels + Electrolyte Gummies for Everyone. Including the World's First Anti-Cramp Gel
The Retail-First Fuel for EveryONE
Fluxe® is bridging the gap between niche performance nutrition and mainstream retail with the world’s first anti-cramp gel and a premium, mass-market appeal.
Request our 2026 Distribution Deck & Early-Bird Wholesale Pricing.
The problem
Niche Limitations
Most performance brands are stuck online; Fluxe is built for the "grab-and-go" snacking zones of major retail multiples and forecourts.
The "Taste Barrier"
Athletes have long settled for poor-tasting, messy formats. Fluxe delivers superior taste and texture that drives repeat purchases.
Lack of Innovation
The market is saturated with "me-too" products. Fluxe introduces the Fluxe+ Anti-Cramp Gel, a world-first innovation.
Power Your Day.
The 2026 Launch Lineup
Fluxe+ Anti-Cramp Gel
The world’s first scientifically formulated gel designed specifically to stop cramps in their tracks.
Fluxe HydroGel
Fast-release carbs and electrolytes enhanced with water for optimal hydration.
Fluxe Energy Gels
High-performance, fast-release fuel in a convenient, mess-free format.
Fluxe Electrolyte Gummies
A tasty, chewable alternative for hydration support on the move
Retail-Ready Packaging
All pouches feature tethered tips to comply with upcoming European waste regulations adn come ready to sell in a Fuxe FSDU
Who is Fluxe For
Endurance Athletes
Cyclists, Runners, Hyrox, Gym Goers, Triathletes
FUEL FOR THE EVERYDAY CONSUMER
We’ve taken elite performance science and made it accessible for everyone. Whether it's a mid-afternoon slump or a post-work gym session, Fluxe is the convenient, better-tasting boost your customers are looking for.
Mass niche
Everyday Consumers Seeking a Quick Energy Boost
Why Fluxe
Proven Leadership
Led by Ian O’Rourke (former CEO of VITHIT), who scaled a health brand to 25 million bottles per year and a €100m+ valuation.
World-Class Formulation
Developed by an executive team with over 40 years of experience at Coca-Cola and ADM/WILD.
Logistical Excellence
European-based production ensures short lead times, and a streamlined, low-touch supply chain.
Energy Gels + Electrolyte Gummies for Everyone. Including the World's First Anti-Cramp Gel
Power Every Move