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Energy Gels + Electrolyte Gummies for Everyone. Including the World's First Anti-Cramp Gel

Retail Opportunity

The Retail-First Fuel for Everyone

Fluxe® is bridging the gap between niche performance nutrition and mainstream retail with the world’s first anti-cramp gel and a premium, mass-market appeal.

Details

The Challenge

Limits

Niche Limitations
Most Performance brands are stuck online. Fluxe is built for "grab-and-go" snacking zones of major retail multiples and forecourts.

Taste

The "Taste Barrier"
Athletes have long settled for poor-tasting, messy formats. Fluxe delivers superior taste and texture that drives repeat purchases.

Innovation

Lack of Innovation
The market us saturated with "me-too" products. Fluxe introduces the Fluxe+ Anti-cramp Gel, a world-first innovation

The Fluxe Lineup

Demographic

Who it's for

Endurance Athletes

Endurance Athletes
Cyclists, Runners, Hyrox, Cross-fit, Soccer, GAA, Rugby, Gym goers, triathletes

Everyone

Fuel for the everyday consumer
We've taken the elite performance science and made it accessible for everyone. Whether it's a mid-afternoon slump or a post-work gym session, Fluxe is the convenient, better-tasting boost your customers are looking for.